My name is Dana Felderhoff, I am a graphic designer, stationery enthusiast, and wedding brand creator. I love white cheddar popcorn, the color red, and all things paper! I'm fueled by a passion to create meaningful designs for all of life's celebrations...and lots of coffee. I studied Marketing at the University of Texas in Austin, which is where I met my best friend and husband, Jake Felderhoff. After graduating, I worked in the advertising industry as a brand manager and web developer before officially launching Felderhoff & Co in June of 2015. My role as a brand manager allowed me to gain valuable experience in a number of diverse fields, including art direction, event coordination, project management, and web development.
Jake and I were married in Aubrey, Texas in November of 2014. While planning our wedding, I discovered the importance of developing a coherent style that I could communicate to all of my vendors and carry throughout all of the visual elements of our wedding. I love using the experience I gained through planning my own wedding and the years I spent managing brands to help couples express their artistic vision throughout all the elements of their big day. I feel so incredibly blessed by the opportunity I have to work with couples preparing to take the most important step in their lives and I absolutely love honoring their relationship through the details in their wedding stationery!